Donuts are widely popular amongst many Asian countries, but none has won the heart of Hong Kong’s people. The U.S. donut brand Krispy Kreme has tried to enter the Hong Kong market but failed. Now, a widely popular Indonesian donut brand might just have the winning formula for Hong Kong. As reported by BBC Hong Kong Reporter Zhang Yinghua (Helier Cheung).
J.Co – best known for its donuts - leads bigger players in the market because of an inspired marketing strategy. This Asian company thrive through constant efforts in innovation.
J.CO is one of Indonesia's most popular franchises. CNN's Kristie Lu Stout looks at how one entrepreneur is bringing donuts to corners of the archipelago.